Ministry of Propaganda - 09/Mar/2006: "Just read: The Tipping Point"
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Just read: The Tipping Point
Yes, I know, I'm quite late to the party, after all The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell came out five years ago. But then again the topic is still current, especially when some of the claims made in the book have just recently been questioned. Anyway, back to the book first:
In case you don't know what the book is about, it describes how something small can suddenly turn into a huge wave, i.e. reach its 'tipping point'. It focuses mainly on social dynamics, how few special types of people can influence a lot a of other people, how the context can influence our view of something and how messages can be sticky. A lot of fascinating insights and thought provoking ideas.
One I found particularly interesting is the broken windows theory, which at least to an extent makes sense to me. But then I have also read Freakonomics just last summer, which disputes the theory (at least as a cause for the crime drop in New York). Malcolm Gladwell comments on it in his blog, Stephen Dubner picks it up in the Freakonomics blog. I'll leave you to make up your own mind.
Either way, I think it's a very good book, recommended if you haven't read it yet.
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Entry trivia
- When writing this entry the weather was: light rain, calm after strong winds earlier
- When writing this entry I was listening to: BBC 6 Music
- I'm currently reading/have just finished reading this book/publication: Mind Performance Hacks - Ron Hale-Evans
- I recently visited this website/-page: Chicken Yoghurt
- The last drink I had was/is: Marston's Pedigree
End of entry trivia
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