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I just stumbled over a report claiming a company had developed a service to track e-mails, including when they were opened, how long the e-mail was read and where the reader was when reading the e-mail. The company is DidTheyReadIt.
The website doesn't really give any details how this is supposed to work, even though there is a How It Works page. If someone sends me a mail, how can DidTheyReadIt know when I read it, where I am when I read it and how long I looked at the mail?
The only possibility I can think of is some kind of web bug (i.e. a tiny image embedded in an HTML mail). But that raises a few questions:
Let's assume it uses some other technology (e.g. some communication with the mailserver), I still don't see how they would get around points 2 and 3 raised above.
Is this all just a big hoax, marketing blurb for people who don't have a clue about how things work? Or am I missing something and this can really work? What do you think?
Update: Techdirt has this as well and a few more links/comments. Looks like it uses a web bug as I suspected. Meaning it's fairly useless.
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