Ministry of Propaganda

Ministry of Propaganda - 09/Apr/2006: "Intuition or Facts?"

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Intuition or Facts?

Having recently read and enjoyed Malcolm Gladwell's The Tipping Point I was thinking about also buying Blink: The Power of Thinking Without Thinking. Then a book review in BusinessWeek caught my eye:

Forget Going With Your Gut, a review of Hard Facts, Dangerous Half-Truths, and Total Nonsense by Jeffrey Pfeffer and Robert I Sutton. It argues that careful review of facts, data and evidence usually provides better decisions than intuition and 'casual benchmarking' (Three Myths of Management, excerpt at HBS Working Knowledge). I quite like Pfeffer's columns in Business 2.0 (e.g. The Myth of the Disposable Worker or A Penny Saved, a Customer Spurned), so I expect his contribution to the book to be similarly good.

Time to make a decision soon, buy both, buy Blink only or buy Hard Facts only? Will the decision be based on intuition or hard facts?

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